Developed and executed the creative direction for Cataline’s “Running 4 Office” EP rollout, building a campaign around political campaign-inspired visuals and the concept of Cataline as the “president of your playlist.” Directed the creative development of promotional content, campaign photography, social media assets, and short-form video to bring the concept to life across digital platforms. The rollout was designed to create a recognizable visual identity for the EP while generating anticipation and engagement leading into the release.
Creative Director
Artist EP Rollout (Aug - Sept 2026)
Independent music artist, Catalina's, birthday photoshoot inspired by “even in my mess, I still stay dressed,” led full creative execution — sourcing props, designing immersive set background, directing poses, and styling multiple wardrobe changes. The direction elevated the artist’s signature fly aesthetic and multifaceted identity, visually reinforcing the ability to shift across genres, defy industry labels, and continuously evolve style with intention and edge.
Creative Director
Artist Birthday Campaign (Dec 2025)
Designed and developed a SharePoint digital experience for Rutgers Business School’s Finance & Administration division, creating intuitive site structures, navigation, resource hubs, and branded content across Finance, HR, Facilities, PTL, and Event Planning. The project combined UX strategy, visual design, and content organization to make internal resources easier to access and navigate.