Independent Client:
Selenes Martinez | Nail Technician | @_nailedbysel_
Managed the end-to-end creative direction for content creation on the client Instagram platform. Responsible for producing high-quality photos, videos, carousels, reels, and writing compelling, copyright-compliant captions with strategically researched hashtags. Oversaw daily story posts, engaged with followers, and fostered relationships with other small beauty businesses. Additionally, provided content strategy recommendations and guidance for the nail technician on camera tips, angles, and various content formats to record and send.
Independent Client:
Wally n' Zavy | Nonprofit Organization | @Wallynzavys
Created and implemented a social media strategy for nonprofit client Wallynzavy, addressing challenges with low engagement and lack of creative direction across platforms. Conducted a full evaluation of their existing social channels and provided tailored recommendations, actionable tips, and step-by-step instructions to enhance content variety, increase audience interaction, and maintain a consistent brand voice.
Independent Client:
La Casa de Don Pedro | Nonprofit Organization | @lacasanwk
Managed the organization’s social media presence across Instagram, Facebook, and Twitter, posting daily content that highlighted available resources and upcoming events. Responsibilities included designing flyers, translating them into Spanish to increase accessibility, and crafting engaging captions tailored to each platform. There was also active interaction with partner organizations by engaging on timelines and strategically reposting content aligned with the organization’s mission. Efforts focused on educating the Greater Newark, NJ community by sharing critical information about COVID-19 testing, vaccines, and governmental economic relief programs.