DIGITAL STORIES.
STRATEGICALLY BUILT.
Socials + Marketing
A collection of social media, content, + digital marketing work developed for independent brands, artists, and business.
"Good content builds visibility. Great strategy builds opportunity"
- E. Aponte
01 / CLIENT
CATALINA
Artist Branding
Social Media
Content Creation
Content Snapshot
50+
Content Assets
(photos + videos)
15
Reels created
3
Campaigns
28%
Avg Engagement Rate*
Supported rising music artist Catalina with creative direction, content creation, and campaign ideas to build her online presence and connect with her audience. Conceptualized and executed photoshoots, shot and edited short-form content, and developed rollouts for upcoming releases.
*Based on Instagram insights during campaign period
Creative Concepts
02 / CLIENT
Nailed By Sel
Content Strategy
Managed the end-to-end creative direction for Nailed by Sel’s Instagram, overseeing content planning, photo and video capture, reel concepts, captions, and overall content strategy. Developed a consistent visual direction designed to showcase the brand’s work, attract new clients, and strengthen audience engagement.
Social Media
Brand Support
12
Reels created
15
18%
Avg Engagement Rate*
*Based on Instagram insights during campaign period
Content Snapshot
40+
Content Assets
(photos + videos)
03 / CLIENT
La Casa De Don Pedro
Social Media Management
Content Strategy
Managed daily social media content across Instagram, Facebook, and Twitter, promoting programs, events, resources, and community initiatives. Developed culturally relevant campaigns and promotional graphics designed to inform, engage, and connect La Casa’s audience with the organization’s work.
Content Snapshot
50+
Content Assets
(photos + videos)
15
Event Promotions
3
Social
Platforms
15%
Avg Engagement Rate*
*Based on Instagram insights during campaign period
