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CATALINA
Running For Office
Music Artist
A campaign you can stream.
A bold, tongue-in-cheek campaign positioning Catalina as the president of her audience’s playlist. Through visual storytelling, content creation, and strategic rollout, we brought the ‘Running for Office’ concept to life based on her song Presidential— blending music, fashion, and political iconography to create a cohesive and unforgettable brand moment.
CREATIVE DIRECTION
PHOTOGRAPHY
VIDEO EDITING
CAMPAIGN DEVELOPMENT
SOCIAL MEDIA STRATEGY
President
of Your
Playlist.
THE EP
Running for Office is a 2-track EP that blends confidence, ambition, and culture. With Presidential and Hustlin', Catalina makes it clear — she’s not just in the game, she’s running it.”
01
Presidential
02:16
02
Hustlin'
02:49
CAMPAIGN PHOTSHOOT
CAMPAIGN REELS
CAMPAIGN SCOPE
"From concept to content, the campaign was built to give Catalina a recognizable visual world — translating the “Running for Office” concept across photography, video, graphics, and social media. Each piece was designed to position her as a bold, fresh voice in music and culture."
-E. Aponte
CREATIVE DIRECTION